Thoughts on IGTV after one video

Last week I decided to make an informal video for IGTV. I had a boring day and took a few videos and time-lapses and put them together at the end of the day using Splice. Splice was incredibly easy to use especially for someone that has never really worked with videos or any editing software. My video ended up being around two minutes long and I posted it on my private Instagram account. The video has been up for one week and has 31 views from my 62 followers.


After making one video and trying to actively watch IGTV videos on my main Instagram account, these are my thoughts:

  • IGTV was, “built for how you actually use your phone,” meaning all videos are vertical. I never realized how awful it is to film videos vertically, let alone watch videos longer than a minute when they’re vertical. It was so hard to get a good shot of what I was trying to show. Vertical videos simply do not let creators get enough of their surrounding area in their videos.
  • Is it really that hard to turn your phone to watch a horizontal video?
  • It’s creative, but YouTube will always be the superior video viewing app.
  • Watching vertical videos is easy when the video is only a few seconds long and not 5-10 minutes long.
  • One creator I follow has been using IGTV so well. Allegra Shaw has three IGTV videos so far and all three of them are easy and enjoyable to watch. She utilizes the vertical screen to show her body or just her face. IGTV videos are probably a lot better for this rather than a day-in-my-life style vlog.

I’m not sure if IGTV is here to stay, but we may as well use it while we still have it. More videos are on their way at @maddieburch.



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